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Download e-book for kindle: A choice of futures by Fred Emery, Merrelyn Emery (auth.)

By Fred Emery, Merrelyn Emery (auth.)

ISBN-10: 1468469487

ISBN-13: 9781468469486

ISBN-10: 1468469509

ISBN-13: 9781468469509

Exploration of the character of human verbal exchange and the media is a pre­ considered necessary to any overview of the most likely destiny position of communications . . we won't think that the character of this stuff is transparently seen to every body and hence more often than not understood. 3 advancements in contemporary a long time may still correctly warn opposed to such an assumption. First, we had the fiasco of social scientists attempting to follow Shannon's mathematical idea of knowledge as though it have been a concept of human verbal exchange. 'In Shannon's use of data we can't converse of the way a lot info an individual has in basic terms how a lot a message has. ' (Ackoff and Emery, 1972, p. 145). they wouldn't have wandered into that blind alley in the event that they had stopped to contemplate the character of human conversation. moment was once the belated yet wholehearted popularity of the Heider conception of stability and its subse­ quent wane. Its wane had not anything to do with its inherent advantages. It waned since it couldn't live on at the Procrustean mattress of the psychologists' conception of selection. It didn't happen to the psychologists to query their as­ sumptions approximately how humans made the alternatives that result in useful com­ munication (Ackoff and Emery, 1972, p. 58). The final instance has been the sour and unended furore approximately McLuhan. This time the psychologists and sociologists haye been surprisingly quiet yet we will be able to ascertain this doesn't suggest acquiescence in McLuhan's views.

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This persistent and pervasive mesh of interlocking directive correlations is as much an objective part of an individual's environment as is the gravitational field. It also exists independently of him. It is there when he arrives in the world and if he leaves it, it may be different as a result, but not cease to exist. It is there when his social formations collapse, and it is only from this matrix, and certainly not from any coming together of individually motivated humans, that new formations emerge.

There is a marked contradiction between this, and the psychological distance and prominence of radio as a medium, which characterizes radio when used to communicate 'knowledge of'. In fact, it seems likely that the effectiveness of the Goon Show lay in the exploitation of this contradiction - the crazy juxtaposition of apparently real things to convey something of what they are as part of our inner, personal worlds. Television does not share the contradictory nature of radio. At first sight it appears to resolve this contradiction and overcome the limitations of all the other media.

In fact, it seems likely that the effectiveness of the Goon Show lay in the exploitation of this contradiction - the crazy juxtaposition of apparently real things to convey something of what they are as part of our inner, personal worlds. Television does not share the contradictory nature of radio. At first sight it appears to resolve this contradiction and overcome the limitations of all the other media. ' (Arnheim, p. 161). Of course all the mass media have a range of capabilities that cannot be 48 A CHOICE OF FUTURES reflected adequately at the level of the present analysis.

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A choice of futures by Fred Emery, Merrelyn Emery (auth.)


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